Adida’s new campaign “Now Is Her Time” is about female empowerment, diversity and… Pharrell Williams?
Adidas just launched a new campaign embracing diversity and promoting equality with specific focus on women. “Now Is Her Time” is being praised for featuring a breastfeeding mother, a pregnant woman, artists, activists and more. It’s focused on empowering women… which is why Pharrell is at the center of it?
According to Adidas, “the campaign utilizes Pharrell’s platform to amplify the voices of women making waves across a number of issues and perspectives.” I have no idea how much of this campaign was masterminded by Pharrell but I’ll tip my hat to him for his ally-ship while I ogle the candy-coloured options available here.
Queer Fitness Podcast has officially launched
I’m always excited to see more queer-focused fitness content out in the world, and this week the inclusive sports gods have smiled down on us all with the launch of the brand new Queer Fitness Podcast! It’s an interview-style podcast that tackles all kind of topics about queer experiences with sports and fitness. (I’m already subscribed on Spotify!)
I can’t wait to hear more from other people in the queer community about their experiences with sports. Want to check it out for yourself? You’ll find QFP anywhere you get you podcasts! Don’t forget to follow the pod on Facebook and Instagram.
Shelley-Ann Fraser-Pryce is the world’s fastest woman—and a mom
Thirty-two year old Jamaican sprinter Shelly-Ann Fraser-Pryce just made history at the World Championships in Doha. She took the 100 meter at 10.71 seconds. The kicker? Shelly-Ann got to celebrate the moment with her two-year-old son Zyon which is testament to her unstoppable athleticism, the power of women, and also completely adorable.
You can read more about the new record here.